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About Us

Our Story

An Eye - Opening IPO

RBI was founded in 2016 following a series of corporate experiences, including an Initial Public Offering (IPO) for a prominent natural grocery retailer. All throughout the IPO process, store-level staff who were major contributors to the growth necessary to hold the IPO, were promised bonus compensation packages and reassured that the family-feel of the company wouldn't change.

 

Shockingly, (but not really) it was discovered that these promises wouldn’t be upheld. In hindsight, it was obvious that an executive leadership team making 100 times more than store-level staff, before the IPO, would elect to keep the benefits from the IPO for themselves. Did you know, in the United States, CEO pay now averages more than 278 times as much as the average employee’s salary?

A Friend in Seed is A Friend Indeed

RBI was founded in 2016 following a series of events, including an Initial Public Offering (IPO) for one of the U.S.'s largest natural grocery retailers. All throughout the IPO process, store level staff that were responsible for the growth necessary to hold the IPO, were promised compensation packages and reassured that the family-feel of the company wouldn't change. If you had to guess, What do you think the outcome was?

The Utility of Owning Utilities

RBI was founded in 2016 following a series of corporate experiences, including an Initial Public Offering (IPO) for a prominent natural grocery retailer. All throughout the IPO process, store-level staff who were major contributors to the growth necessary to hold the IPO, were promised bonus compensation packages and reassured that the family-feel of the company wouldn't change.

 

Shockingly, (but not really) it was discovered that these promises wouldn’t be upheld. In hindsight, it was obvious that an executive leadership team making 100 times more than store-level staff, before the IPO, would elect to keep the benefits from the IPO for themselves. Did you know, in the United States, CEO pay now averages more than 278 times as much as the average employee’s salary?

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